The Marketing and Exchange

The market and the exchange are two basic concepts that need to be aware of before you enter fully analyse marketing concept.
These two concepts are very important for the marketing, because they are the ones… View article complete

What is Marketing?

In the previous article developed the concept of "market" and "exchange". In addition, it conducts a brief presentation on the evolution that has taken the orientation of the activities of the organizations in relation to the exchange. Marketing takes up the… View article complete

What is a product?

A market is composed of individuals or companies that exchange products to meet needs or desires. This exchange involves the delivery of a product which is obtained by another product that has the same value. Consequently, it seems that the products are what allow a market and the lack of this would not be possible to… View article complete

The promotion and Publicity

There are many people that define the promotion as a synonym for publicity. Advertising is a tool that is used to communicate the message promotional. The promotion involves the use of other elements combined and well coordinated allow achieve better results.

These basic elements are… View article complete